Gender, Stigma, and Help-Seeking: College Students’ Attitudes Toward Therapy
Introduction
Being a college student in this day and age comes with a plethora of stressors, from academic pressure and financial instability to social expectations and uncertainty about the future. As a result, struggling with anxiety and depression is not uncommon in this environment. At the same time, as online mental health services continue to expand, therapy has become more accessible than ever, allowing students to seek support from the comfort and privacy of their own dorm rooms. Mental health conversations are more visible than ever among young adults, especially on college campuses and social media. However, visibility does not always translate into equal access or willingness to seek help. Gender expectations continue to influence how college students understand emotional struggles, whether they seek professional support, and how they experience mental health care once they receive it.
Mental health struggles among college students have become increasingly common in recent years (Bird et al., 2020). Academic pressure, financial stress, social expectations, and uncertainty about the future can all contribute to feelings of anxiety, depression, and emotional burnout. Although mental health conversations have become more normalized, many students still hesitate to seek professional help. Research suggests that stigma and gender expectations continue to play a major role in shaping attitudes toward therapy and mental health services (Bird et al., 2020). Studies consistently show that women are generally more likely than men to seek professional psychological help and to hold more positive attitudes toward therapy (Ang et al., 2004). Researchers have found these gender differences across multiple cultures and age groups, suggesting that the gap is not limited to one specific population. At the same time, these differences are often connected to broader social expectations surrounding masculinity and femininity rather than biology alone. Traditional masculine norms frequently emphasize independence, emotional control, and self-reliance, which can discourage men from openly discussing emotional struggles or asking for help (Courtenay, 2000).
According to Will Courtenay’s theory of masculinity and health, many health-related behaviors are tied to how individuals “perform” gender socially (Courtenay, 2000). In this framework, avoiding vulnerability or refusing help can become associated with appearing strong or masculine. Research on college-aged men similarly found that gender stereotypes and masculine beliefs can negatively influence help-seeking behaviors (Juvrud & Rennels, 2017). Men may fear appearing weak, dependent, or emotionally unstable if they pursue therapy or counseling services. Meanwhile, women are often socialized to be more emotionally expressive and open about personal struggles, which may make therapy feel more socially acceptable for them.
However, stigma affects both men and women, even if it appears differently. Researchers studying college students found that public stigma and self-stigma are major barriers preventing students from utilizing mental health services (Bird et al., 2020). Public stigma refers to negative societal perceptions about people who seek mental health treatment, while self-stigma occurs when individuals internalize those beliefs and judge themselves negatively for needing help (Bird et al., 2020). Another study found that attitudes toward therapy and stigma often influence help-seeking decisions more strongly than the actual severity of psychological symptoms themselves (Baptista & Zanon, 2017). In other words, even students experiencing serious anxiety, depression, or stress may avoid seeking treatment because of shame, fear of judgment, or discomfort with vulnerability.
The rise of online mental health services has also introduced new conversations surrounding accessibility and comfort. Online counseling offers convenience, privacy, and easier access for students who may feel intimidated by traditional face-to-face therapy (Bird et al., 2020). However, research shows that many college students still view face-to-face counseling more favorably and report stronger intentions to pursue in-person therapy (Bird et al., 2020). While online therapy may reduce certain barriers, stigma and personal attitudes toward mental health treatment continue to influence whether students actually utilize these services. Rather than suggesting that one gender struggles more than another, current research demonstrates that men and women may experience different social pressures surrounding emotional expression and help-seeking. These differences can influence how college students perceive therapy, whether they seek professional support, and how comfortable they feel utilizing mental health services.

Methods
I interviewed two college-aged men and two college-aged women about their attitudes toward therapy and mental health services. Purposive sampling was used during the recruitment process in order to select participants who fit the criteria of being college-aged men and women. Participants were recruited through personal connections and student networks. The interviews were semi-structured, allowing for flexible and open-ended conversations while still ensuring that major themes related to stigma, emotional expression, accessibility, and attitudes toward therapy were discussed. This format encouraged participants to speak candidly about their experiences and perspectives while allowing similarities and differences between responses to emerge naturally.
Findings
Across all four interviews, several themes emerged regarding mental health stigma, social influences on help-seeking behavior, and gendered expectations surrounding emotional expression. One of the strongest findings was the importance of family and social environments in shaping attitudes toward therapy. Participants who grew up in families where therapy was normalized described feeling more comfortable seeking professional support. Grace discussed how multiple members of her family had attended therapy, making it feel like a natural and accepted resource. Similarly, Henry explained that therapy had been normalized throughout his life, contributing to his openness toward mental health treatment. In contrast, Kennedy described growing up in a family with a negative view of therapy, which initially discouraged her from seeking help despite later recognizing its benefits.
Another major theme involved the persistence of stigma surrounding therapy. Although participants generally agreed that conversations about mental health are more common among young adults today, many noted that barriers still exist. Several participants identified pride, fear of judgment, and concerns about being perceived as weak as reasons why people avoid therapy. Financial barriers were also discussed, particularly by Kennedy and Henry, who emphasized that cost can prevent students from accessing mental health services even when they are interested in receiving support. These findings indicate that increased awareness of mental health does not necessarily eliminate structural or social barriers to seeking treatment.
The interviews also revealed clear perceptions of gender differences in emotional expression and help-seeking behavior. All four participants suggested that men face stronger social pressures to suppress emotions and avoid vulnerability. Participants consistently referenced traditional masculine norms that encourage self-reliance and emotional restraint. Kennedy provided a particularly powerful example when discussing the different ways she and her brother responded to the death of their father. While she felt permitted to openly grieve and seek counseling, her brother resisted therapy and felt less comfortable expressing emotions. Similarly, Henry argued that many men internalize beliefs that therapy conflicts with societal expectations of masculinity.
An additional theme that emerged was the role of broader social environments in shaping emotional expression. Participants described how different social settings, including peer groups, academic environments, and social media, influence comfort with discussing mental health. Kennedy noted that she felt significantly more comfortable expressing emotions in theater than in architecture due to differences in cultural expectations within those spaces. Likewise, Alvy emphasized the influence of social media on shaping norms around emotional expression and gendered behavior.
Conclusion
Overall, the themes brought out in this interview support existing research suggesting that gender socialization influences willingness to seek mental health support. While participants generally viewed therapy positively, they perceived men as facing greater barriers to emotional openness and help-seeking due to expectations surrounding masculinity. At the same time, the interviews highlight the importance of family support, social normalization of therapy, and accessible mental health resources in encouraging treatment utilization among young adults. Future research with a larger and more diverse sample would provide additional insight into how gender, culture, and social environments interact to shape attitudes toward mental health services.










