The Effect of Appearance-Focused SNS Use on Young Women
With the highest rates of social networking service use occurring among women aged 18-29, it is important to study the impact of photo-based platforms like Instagram on body image in this demographic (Cohen et al., 2017). Cohen et al.’s study, The relationship between Facebook and Instagram appearance-focused activities and body image concerns in young women, examined 259 Australian women between the ages of 18 and 29 to assess the correlation between appearance-focused social media use and body image concerns such as self-monitoring and thin-ideal internalization. Societal standards often push women toward “self-objectification” to obtain what is prized by society (Cohen et al., 2017). Women may observe current trends and begin comparing themselves to celebrities without consciously considering the negative implications. While these possibilities are troubling, some may be quick to demonize social media for its role in the alarming prevalence of body image issues among young women. This study offers a more specific perspective by comparing appearance-neutral social media use, such as following travel accounts, with appearance-focused social media use, such as monitoring friends’ photos, within this vulnerable demographic.

The study was approved by the ethics board of the University of Technology Sydney, and all participants provided informed consent. Participants were surveyed on their Instagram and Facebook use, including the time spent on each platform and frequency of use. They also completed scales assessing body image, including the internalization of sociocultural attitudes toward appearance, appearance evaluation, and an eating disorder inventory. Participants reported their age, gender, ethnicity, level of education, and body mass index (BMI), allowing the researchers to control for BMI. Over 90% of participants checked Facebook at least three times a day, and over 50% checked Instagram with the same frequency (Cohen et al., 2017).
Thin-ideal internalization and drive for thinness were positively associated with social media use related to health and fitness accounts, while thin-ideal internalization and body surveillance were positively associated with use related to celebrity accounts (Cohen et al., 2017). However, no such association was found between body image concerns and following travel accounts, an appearance-neutral option (Cohen et al., 2017). These results suggest that the content participants engaged with mattered: despite their frequent social media use, body image concerns were associated specifically with appearance-focused activities.

Studies examining the relationship between social media use and body image are an important means of cautioning the public about the dangers of some online activities. It is difficult to encourage a generation raised on social media to abandon its way of life. However, studies like this identify a specific concern - body image - within a particular demographic: young women. Rather than being encouraged to abandon social media altogether, young women can be advised to limit appearance-focused use while continuing to pursue hobbies and communicate with friends. With Hollywood’s emphasis on thinness as a beauty standard, it is vital to direct young women toward their interests and strengths rather than something so superficial. Instead of adopting anti-social media stances, parents and schools could direct their energies toward preventing harmful use and championing possible creative benefits. Early intervention could help young girls become aware of the dangers of self-objectification before they reach young adulthood, when they may be particularly vulnerable to eating disorders.
Author:
Kayleigh Toliver, Psychology Major, Emory University
Editor:
Mary Yeboah, Emory University
Article Reviewed:
Cohen, R., Newton-John, T., & Slater, A. (2017). The relationship between Facebook and Instagram appearance-focused activities and body image concerns in young women.
Body Image,
23, 183–187.
https://doi.org/10.1016/j.bodyim.2017.10.002










