By Sira Basse
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October 20, 2026
Introduction Being a college student brings with it many expectations about success. You’re expected to excel academically, gain some professional experience, build connections, and think about your future career. Social media makes it more accessible to see what your peers are doing . A quick scroll through Instagram or LinkedIn can show posts about internships, scholarships, study abroad experiences, new jobs, awards, and all sorts of achievements. While these updates might seem harmless, they can also push students to reflect on their own journeys compared to others. For instance, if someone lands an internship, another student might start questioning if they should be pursuing one too. This ties back to social comparison, which is how we assess ourselves in relation to others. Social comparison isn’t always a bad thing, but social media gives students nonstop chances to measure themselves against curated versions of other people’s lives. So, it raises a key question: How does seeing other people's achievements on social media shape college students' views of their own success? In this project, I dive into this by interviewing college students about their social media habits, what success means to them, their experiences with comparison, and how they react to others’ accomplishments online. Literature Review Social Comparison Theory, originally developed by Leon Festinger (1954), provides a useful framework for understanding how social media may influence students' perceptions of themselves. Festinger argued that people tend to evaluate their opinions and abilities by comparing themselves with others, particularly when objective standards for evaluation are unavailable. Social media creates an environment where these comparisons can happen frequently because users are constantly exposed to information about other people's experiences and accomplishments. This can be especially relevant when students make upward comparisons, or comparisons with people they perceive as doing better than themselves. Research on social networking sites suggests that social comparison has become particularly common online because social media allows people to encounter large numbers of other people's lives and accomplishments. Verduyn et al. (2020) found that social networking sites provide especially frequent opportunities for social comparison, while Meier and Johnson (2022) emphasize that the effects of these comparisons are not always negative and can vary depending on the individual and situation. For example, seeing someone else's success may create pressure or feelings of inadequacy, but it can also provide motivation or inspiration. This distinction is important because social media does not necessarily determine how students will feel when they see someone else's achievement. Instead, factors such as the person's relationship to the poster, their own goals, and how they interpret the post may shape their reaction. Rafiq and Linden (2024) similarly highlight the importance of curated self-presentation on social media, since users generally see selected aspects of other people's lives rather than a complete picture. Therefore, social media may influence students' perceptions of success not because it provides an accurate representation of how everyone else is doing, but because it gives students repeated opportunities to evaluate themselves against these representations. Methods For this project, I used a qualitative interview approach to explore how college students experience social media comparison and how it may shape their perceptions of success. I conducted semi-structured interviews with college students, allowing me to ask the same general questions across interviews while also asking follow-up questions based on each participant's responses. The interviews focused on participants' social media use, their definitions of success, their reactions to seeing other people's accomplishments, experiences with comparing themselves to others, and whether social media made them feel motivated, pressured, or behind. I also asked participants to reflect on whether they believed social media accurately represented other students' lives and accomplishments. After conducting the interviews, I looked across participants' responses for recurring themes and similarities as well as differences in their experiences. To protect participants' privacy, I use pseudonyms rather than their real names when discussing their responses. This approach allowed me to examine participants' personal experiences while connecting their responses to the broader psychological concept of social comparison. Highlighted Quotes: “Wow, like I'm not doing enough... These are the people I'm competing against... for jobs or for grants or like grad school. So it's something that makes me feel a bit like behind.” “For my friends, usually my first instinct is to be happy. But then for acquaintances... I start thinking like, wow, like this person is doing... And then I'm like, what am I doing with my life?” “Even if it's written in the typical LinkedIn fashion... there's still truth to these words.” “I just got into a very toxic mindset of like comparison... I felt like I wasn't very accomplished in what I did.” Discussion The interviews suggest that social media can influence how college students evaluate their own success, but this influence is more nuanced than simply making students feel inadequate. Across the interviews, participants described social media as a space where they are exposed to other people's accomplishments, but their reactions depended largely on their relationship to the person posting and their own expectations for success. One participant, “Jordan,” explained that seeing accomplishments from close friends usually made them feel happy, while seeing achievements from people in similar academic or career paths prompted more comparison. They described seeing someone receive a STEM scholarship and immediately wondering, “should I be doing that right?” Untitled - September 22, 2026 (… Similarly, “Maya” described seeing peers' accomplishments as both encouraging and discouraging depending on how close she was to them. She explained that she generally felt happy for close friends, but seeing acquaintances accomplish things in similar fields made her think, “what am I doing with my life?” A major theme across the interviews was the feeling of being behind. This was especially apparent when participants compared themselves to people they perceived as being on a similar path. “Maya” described seeing a peer's medical assistant certification and immediately thinking about how she did not have enough clinical hours for medical school. Another participant described social media as making them feel that everyone else was accomplishing more, although they also recognized that these posts did not represent people's entire lives. This connects to the idea of upward social comparison, in which individuals evaluate themselves against people they perceive as being ahead of them. However, the interviews also suggest that students are not passive recipients of these comparisons. Several participants recognized that social media presents a curated version of other people's lives. One participant noted that Instagram is designed to show people “put their best foot forward,” while another observed that LinkedIn can make someone appear much more successful than they actually are. At the same time, social media was not the primary source of participants' definitions of success. Multiple participants identified family, personal goals, and in-person interactions as more influential. For example, “Jordan” explained that their ideas about success were shaped more by their family and older sibling's career than by social media. Another participant similarly said that their definition of success came primarily from their parents and emphasized financial independence. Overall, these interviews suggest that social media may not necessarily determine what college students consider successful, but it can make existing expectations more visible and provide frequent opportunities to compare oneself to others. This supports the idea that social comparison on social media is highly dependent on individual context rather than producing the same psychological response in everyone. Conclusion In summary, the interviews suggest social media plays a complex role in how college students perceive their own success. Participants didn’t necessarily think that social media defined what success meant to them. Instead, their definitions were often influenced by family, personal goals, academic settings, and experiences beyond social media. However, social media did offer another platform for them to assess whether they were living up to those expectations. Watching peers land internships, scholarships, jobs, or other achievements could spark motivation, yet it could also lead to anxiety or feelings of falling behind. It’s also essential to note that participants recognized that social media doesn’t capture the complete reality of someone’s life. Even with that understanding, simply knowing that posts are curated didn’t always stop them from comparing themselves. This suggests that the influence of social media might not come from convincing students that others are genuinely more successful but from consistently making others’ achievements visible. Ultimately, the interviews reveal that social comparison on social media isn’t experienced the same way by every college student. Who they choose to compare themselves to, what they value, and how they interpret what they see all play a role in whether another person’s success motivates them, pressures them, or doesn’t affect them at all. Bibliography Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117–140. https://doi.org/10.1177/001872675400700202 Verduyn, P., Gugushvili, N., Massar, K., Täht, K., & Kross, E. (2020). Social comparison on social networking sites. Current Opinion in Psychology, 36, 32–37. https://doi.org/10.1016/j.copsyc.2020.04.002 Meier, A., & Johnson, B. K. (2022). Social comparison and envy on social media: A critical review. Current Opinion in Psychology, 45, 101302. https://doi.org/10.1016/j.copsyc.2022.101302 Rafiq, R., & Linden, S. (2024). Social Media and Self-Concept Among Postsecondary Students: A Scoping Review. Cyberpsychology, Behavior, and Social Networking, 27(3). https://doi.org/10.1089/cyber.2023.0451